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Wine & Viticulture


The Australian wine industry has evolved over the past century into a vibrant, innovative and visionary sector, characterised by true entrepreneurs and a host of colourful personalities.

Australia has been a world leader in developing and applying innovative techniques for winemaking and viticulture. Even with such abundant creativity, the industry still faces numerous challenges. These include globalisation, weak financial performance, retail and supply consolidation, the need to build and maintain strong brand identities, increased international competition, grape oversupply and vertical integration.

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